This is a very strong statement to say submit only to specialized web directories, but there are firm reasons for it. You may wonder why there are still lots of directory submission services out there and people use them. The answer is simply lack of knowledge one side and the power of advertising on the other side.
How Directory Submission Services Work
IF they really do what they say, they submit your website listings to various web directories that are very similar to one another. They are either all created by themselves on different servers or they use them paying very little fees. Those sites lack lots of features a powerful web directory needs to have.
They tell you they send you reports about their performance. You receive them periodically with a list of the sites your listings have been submitted to. When you check out some of those sites to find and locate your site there, you don't see them there, specially on the ones with high rankings. You contact the service provider and ask for the reason, but you never receive an answer or a reasonably convincing one.
Is It Worth to Try Another Similar Service?
The answer is negative, because they are basically offering the same service or conducting it the same way. What are the results? A series, if plenty, of similar links from low-rank sites with no or little relevant content are published at the same time.
Search engines will notice this and give it almost no credit and no particular boost will be felt at your site. Alexa.com will not take those links into account either. Your target audience will not go to those weak websites to search for anything. No other benefits will be gained from submission to such web directories either.
So What is the solution? How can one tap into the power of these websites?
Submit Only to Specialized Web Directories
Having your site listed in only one powerful directory that is focused on one particular niche with lots of relevant content that offers fantastic features is a lot more worth than paying to all those useless services combined. The reason is that you see the results and the boost is felt.
Now the question is how to find one such powerful platform for submitting your website listings to. The answer begins by searching for them at search engines. If you find a specialized web directory on the first one or two result pages of Google, they may have the features you are looking for.
Then, select the one that offers you the most exposure on the web. See if any of them allows you to submit articles or news in your niche for free or for a fee. See if any of them allows you to post more than a link to your homepage. See if any of them allows you to introduce links to your social media accounts as well as your own sites. See if you can upload some images to further illustrate what you are offering at your online business. See if any of them allows you to embed a video at your listing.
This way, you can continue to see and compare the features in each of those specialized web directories until you are convinced that one of them is the most useful one for your business. It may take some time, but hopefully will return the results that you are looking for.
One Powerful Presence Is Better than 100 Useless Ones
You may be tempted to have your links posted on a huge number of sites. It is not only you who loves to see this. There is nothing wrong with this idea either, but make sure all those sites are authoritative ones that give your site a lot of life-changing power. There is no doubt that no web directory submission is capable of accomplishing such a service for you and if they do, the service will be way too higher than you may imagine.
So, the best you can do is to find one influential popular directory that gives you most advantages possible and only spend your time on it. The more you use your resources on enhancing your listings there, the better results you will achieve either directly from that site or indirectly from search engines. Then, it will be worth doing it.
Let us not forget that even specialized web directory submission is one part of the entire image of online marketing. You have to tap into the power of social media, press releases, blogging, etc as well.
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