We all like our marketing tools to be cheap but also be good enough to stand against more expensive competition right? Well, that dream can come true for you actually. Believe me, there are things that you can do to help your brochures beat all those expensive rivals. It is all in the creativity and the technique in content and design.
Here is a quick list of all the basic things you can do to make it happen for your color brochures. It will take some effort on your part to maintain that cheapness of cost, but it will work if you are really determined.
1. Being first and last to the market.
Presence is key to an effective brochure campaign. Whether you have cheap brochure or expensive ones, if you are the first one to be seen by people in your market, and the last one they see after a marketing season, you will always have the best chance of success with them.
So for your campaign using cheap brochures, it might be a good idea for you to always strive to have the earliest and the longest brochure marketing and distribution campaign. In this way, you will get the first exposure, and the longest exposure in the market. This primacy and "recency" effect helps your brochures become more memorable, giving you that advantage against other brochures, even if you have cheap ones.
2. Having that cannot be refused headline.
Another free trick to use to get your cheap booklets performing great is to compose a headline that just cannot be refused. Of course, this is easier said than done.
You will need to be a cunning writer to do this, but if you can make it for your color brochures this will turn out great for your campaign. With headlines that people cannot resist, you will always get your whole marketing message read, maximizing the chances of responses.
All you have to do to achieve this is to actually know about your target market. If you know their key interests, particularly the things they hardly say no to, you will discover the key headlines that they will always read no matter what happens. Use this to your advantage as this not cost anything really, but it gives real results.
3. Giving that inviting lead on premise.
After the headline, you can further improve your brochures by giving that inviting lead on premise. This can be a subtitle or the first main paragraph of your brochure content.
This lead statement should be well composed, teasing people to read more, giving them a taste of the key benefits in reading the whole marketing content. Written well, you can maintain the interest of readers, again maximizing the results form these prints.
4. Having content worth keeping.
To make your cheap brochures more effective in the long term, you might want to have content that makes them worth keeping. This can be a useful reference for the person's profession, or just some very useful tables, tips and processes that people can follow. By adding that key value, you can make people keep your brochures for future reference. With this, you will have a great chance of getting more long term and loyal responders to your prints.
5. Good targeted distribution.
Finally, you can beat those other more expensive brochures simply by good targeted distribution. Mass distribution is a good move, but if you distribute to key locations first where your ideal market demographic lies, you can ensure at least some decent amount of success for these color brochures. So do your homework, know where your target market is, and distribute to those areas first before fanning out.
Now your brochures should be ready to take on their more expensive counterparts. Just remember to apply all these in concert with each other to get the best maximum effect with little cost.
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